While working with Cole Haan, we’ve been part of many brand milestones. We helped launch their campaigns for “Write New Rules”, Performance Golf, and Performance Tennis. While working with the Cole Haan brand design team, we’ve executed their visions across all digital platforms, making each campaign launch visually cohesive, eye-catching, and memorable.
The Write New Rules campaign invited artists and the Cole Haan community to share their perspectives on how our new world should work coming out of 2020. The team then used their insights and art to launch the new 4.ZERØGRAND Oxford, which rewrote the rules of traditional Oxford footwear.
For the launch of Performance Golf, Cole Haan invited artist Mike Perry to create vibrant visuals to reflect the designs and energy of their new golf collection. We worked with the design team to execute a visually cohesive and effective campaign using the artist’s illustrations throughout our digital assets across all platforms.
To launch Performance Tennis, we worked with the design team on strategy for how the campaign would be visually executed across site, email, social and paid ads.